How to Promote Your Business through Social Marketing Automation

Social media marketing is one of the most critical steps when you are going to start your own business. You can also use automation to market your products across popular social media channels.

Automation is the key to turn your leads into sales by multiplying the exposure. However, Social automation may lead to a spamming activity; hence, be careful while making such a move.

How does it Work?

At present, you can take advantage of a variety of tools available, which play a crucial role during the automation process. Nevertheless, the first step is to analyze whether you need such type of automation. If conditions are right, you can go with this option without any hesitation.

Tools like SocialFlow and Hootsuite serve the purpose to automate your social networking sites. These sites are capable of submitting a link or post to more than 60 sites. There are various automation options available and some of these are briefly explained below.

Link your blog to Twitter

Twitter feed turns out to be handy when automating your social media marketing. It is a free application and website, which helps you to feed your blog to Twitter. To use this option, just go to the Twitter feed, sign up, verify, and log in.

After that, click/tap on “Create New Feed”, and add your content or blog. Initially, it may take some time to start things working properly. Once you set the account, it runs smoothly on its own.

Link your blog to Facebook

Go to the NetworkedBlogs application in your Facebook account and click to add your blog/content. After passing the verification process, you can link your content to Facebook.

Link your blog to LinkedIn

In order to link your blog to LinkedIn, go to ‘Applications’, and click on WordPress for the WordPress blog. For TypePad blog, go to Applications and then click Blog. Just follow the verification steps and link your blog to LinkedIn.

You can use some other ways to automate your blog, which will allow posting your blogs to the social sites where you are currently active. You can do this by adding plugins and setting up widgets. This method works for most of the social media channels like LinkedIn, Facebook, Twitter, Squidoo, YouTube, Digg, and Delicious.

Widgets

The widgets simply update your social media posts to your blog. This is possible only if your blog permits the use of these widgets. Once you are sure that you can add these widgets, just log in to the site and add a widget.

In order to find the most relevant widget, just type ‘Widget’ in the search box. That will take you to the most relevant information such as how to generate or upload the required HTML code.

Plugins

At present, there are more than thousands of plugins available. You can find these plugins on your blog platform. Usually, plugins serve the purpose well to enhance the functionality of your blog.

For instance, the All in One SEO plugins platform allows you to optimize your blog for the search engines. Moreover, the WPtouch iPhone Theme available on WordPress helps you to implement an iPhone application-style theme on your blog.